ALLURE 43 storeys at Address 250 King St E, Toronto, Ontario, M5A 1K1
EMBLEM Developments has unveiled a new iconic addition to the Toronto skyline with its highly anticipated community, ALLURE. Rising 43 storeys high, this monument to sophistication is located in the heart of Toronto’s downtown King Street address. Offering 509 premium residential units, ALLURE reflects and elevates the captivating energy of its vibrant and flourishing neighbourhood.
Designed by global architectural firm IBI Group, ALLURE blends the past and the future to create a luxurious and distinctive new landmark in Toronto. The preserved heritage facade at ALLURE’s 7-storey podium integrates with the neighbourhood’s historical significance before contrasting with a quiet charcoal brick grid. Slender shafts of shifting materiality present a lighter, polished aesthetic, breaking down the tower’s mass and drawing the eye to the corner of the building.
ALLURE is in an ideal location to surround residents with incredible downtown energy, and its livability makes it even rarer. Connected to Toronto’s top amenities for everything from work to play, ALLURE is just minutes from many of the city’s best. With unparalleled walk and bike scores and a transit score of 100, ALLURE is an area just waiting for exploration.
One of ALLURE’s premium amenities is the Rolls-Royce chauffeur service, allowing residents to travel in style and luxury effortlessly. This is just the beginning of the community’s vast top-tier offerings, truly encapsulating ALLURE’s refinement and luxurious service.
EMBLEM Developments’ ALLURE is set to become an iconic addition to the Toronto skyline, offering an elevated lifestyle that meets every discerning standard.
Address 250 King St E, Toronto, Ontario, M5A 1K1
Category Residential (Condo), Commercial (Retail)
Number of Buildings 1
Height 458 ft / 139.50 m
Number of Units 509
Developer Emblem Developments
Architect IBI Group
Landscape Architect Janet Rosenberg & Studio
Heritage Architect ERA Architects
Engineering RJC Engineers, Grounded Engineering Inc., WSP, Gradient Wind Engineers & Scientists
Site Services J.D. Barnes Limited
Transportation & Infrastructure BA Consulting Group Ltd.