ALLURE 43 storeys at Address 250 King St E, Toronto, Ontario, M5A 1K1

EMBLEM Developments has unveiled a new iconic addition to the Toronto skyline with its highly anticipated community, ALLURE. Rising 43 storeys high, this monument to sophistication is located in the heart of Toronto’s downtown King Street address. Offering 509 premium residential units, ALLURE reflects and elevates the captivating energy of its vibrant and flourishing neighbourhood.

Designed by global architectural firm IBI Group, ALLURE blends the past and the future to create a luxurious and distinctive new landmark in Toronto. The preserved heritage facade at ALLURE’s 7-storey podium integrates with the neighbourhood’s historical significance before contrasting with a quiet charcoal brick grid. Slender shafts of shifting materiality present a lighter, polished aesthetic, breaking down the tower’s mass and drawing the eye to the corner of the building.

ALLURE is in an ideal location to surround residents with incredible downtown energy, and its livability makes it even rarer. Connected to Toronto’s top amenities for everything from work to play, ALLURE is just minutes from many of the city’s best. With unparalleled walk and bike scores and a transit score of 100, ALLURE is an area just waiting for exploration.


Rolls-Royce Registration

13 + 5 =

One of ALLURE’s premium amenities is the Rolls-Royce chauffeur service, allowing residents to travel in style and luxury effortlessly. This is just the beginning of the community’s vast top-tier offerings, truly encapsulating ALLURE’s refinement and luxurious service.

EMBLEM Developments’ ALLURE is set to become an iconic addition to the Toronto skyline, offering an elevated lifestyle that meets every discerning standard.

Allure Condo 250 King E. Downtown Toronto
Allure'S Prime Position Offers Access To Toronto'S Irresistible Charm, Representing An Unbeatable Investment Opportunity That Is Simply Too Alluring To Ignore. With An Impressive 100 Walk Score, Downtown Toronto Ensures That You Are Always A Stone'S Throw Away From The City'S Finest Amenities, Including World-Class Dining Experiences, Exquisite Shopping Boutiques, Entertainment Venues, And Green Spaces.
Downtown Toronto Is A Vibrant And Bustling Epicentre That Effortlessly Rivals World-Renowned Cities Such As New York And London. An Incredible Wave Of Growth And Urbanization Is Sweeping Through This City Hub, Riding On The Coattails Of Distinction, Innovation, And Unprecedented Potential. This Tale Must Be Shared, For Its Impact Will Send Ripples Across The Globe.

Address 250 King St E, Toronto, Ontario, M5A 1K1
Category Residential (Condo), Commercial (Retail)
Status Pre-Construction
Number of Buildings 1
Height 458 ft / 139.50 m
Storeys 43
Number of Units 509

Developer Emblem Developments
Architect IBI Group
Landscape Architect Janet Rosenberg & Studio
Heritage Architect ERA Architects
Engineering RJC Engineers, Grounded Engineering Inc., WSP, Gradient Wind Engineers & Scientists
Planning Bousfields
Site Services J.D. Barnes Limited
Transportation & Infrastructure BA Consulting Group Ltd.